Clear disclosure
Paid articles, brand partnerships and other sponsored material should be labeled clearly so a reasonable reader can understand that a commercial relationship exists.
Editorial standards still apply
Sponsorship does not permit false claims, fabricated testimonials, hidden endorsements or links to unlawful content. Sponsored material may be edited for clarity, accuracy, disclosure and site standards.
Search and link practices
Sponsored links should use appropriate attributes when required by search-engine guidance or applicable advertising rules. Commercial arrangements should not be disguised as independent recommendations.